Bold Stripes Digital

Let's Talk Growth
Menu
Let's Talk Growth

CAse Study

Smokin’ Outlaw Kitchen is a powerhouse BBQ café and catering business located in Englewood, Colorado. Founded out of a converted school bus during quarantine, they've grown into a brick-and-mortar location while serving over 250 catered events in just 18 months. Known for their massive custom smoker, bold flavors, and authentic low-and-slow smoked meats, they’ve built a loyal community dubbed the “Smokin’ Outlaw Nation.” Their mission goes beyond BBQ—whether feeding the homeless or uplifting local students, they’re about crafting both legendary meals and meaningful moments.

The Project

From Local Favorite To Digital Powerhouse

Smokin’ Outlaw Kitchen had the soul of a legendary brand—but lacked the digital presence to match. Their existing online platform was underperforming, with minimal visibility in search engines, inconsistent branding, and missed opportunities to convert traffic into event bookings.

We partnered with the team to revamp their digital presence with the following goals:

  • Make the website reflect their bold identity and smoky charm
  • Drive catering and café inquiries through improved UX
  • Boost local search performance and engagement across ad channels

Modern Web Design
We created a visually immersive site that mirrors the gritty, grassroots appeal of the brand. Features included:

  • Mouthwatering imagery and videos of smoked meats and community events
  • Streamlined navigation for catering, café, and booking pages
  • Clear call-to-action buttons for inquiries, orders, and social engagement

Keyword Optimization
We targeted high-volume local terms such as:

  • “BBQ catering”
  • “smoked brisket Denver”
  • “event catering near me”

Strategically placed keywords across titles, headers, metadata, and alt text helped position Smokin’ Outlaw Kitchen for organic success.

Smokin' Outlaw Kitchen Full Home Page

Results

Bold Stripes Digital launched Smokin’ Outlaw Kitchen’s redesigned website in July 2023. Within months, organic traffic nearly doubled, driving a surge in online visibility and customer engagement. The catering arm of the business experienced substantial growth, contributing meaningfully to the brand’s overall profitability.

Thanks to strategic SEO enhancements and optimized ad targeting, the business now ranks on the first page of Google for high-intent searches like “BBQ Littleton” and holds the #1 spot for “BBQ Englewood CO.” This digital transformation didn’t just attract clicks—it converted them into loyal customers.

Now it's YOUR turn!

Let’s Upgrade Your Online Presence