Case StudyDigital Transformation: Smokin' Outlaw
From local favorite to digital powerhouse. How we doubled organic traffic and scaled catering operations for Englewood's legendary BBQ.
From Local Favorite To Digital Powerhouse
Smokin’ Outlaw Kitchen had the soul of a legendary brand—but lacked the digital presence to match. Their existing online platform was underperforming, with minimal visibility in search engines, inconsistent branding, and missed opportunities to convert traffic into event bookings.
- Minimal Visibility
Struggling to appear in local search results for high-intent BBQ and catering terms.
- Inconsistent Branding
The website didn't reflect the bold, smoky identity of their physical location.
- Low Conversions
Missed opportunities to turn website visitors into catering and event bookings.
A Visually Immersive Experience
We partnered with the team to revamp their digital presence, focusing on a visually immersive site that mirrors the gritty, grassroots appeal of the brand.
- Modern Web Design
Streamlined navigation for catering, café, and booking pages with clear CTAs.
- Keyword Optimization
Targeted high-volume local terms like “BBQ catering” and “smoked brisket Denver”.
- Conversion Focused UX
Strategic placement of inquiry forms and social engagement triggers.
Real Results, Real Growth
Within months of the July 2023 launch, Smokin’ Outlaw Kitchen experienced a surge in online visibility and customer engagement.
Traffic Surge
Organic traffic nearly doubled within the first few months of launch.
#1 Ranking
Holds the #1 spot for “BBQ Englewood CO” and first page for “BBQ Littleton”.
Catering Growth
Substantial growth in catering inquiries and event bookings.
Brand Authority
Established a digital presence that matches their legendary local reputation.
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