GOOGLE ADS MANAGEMENT
BROOMFIELD, Colorado
Stop watching your budget disappear into clicks that never convert. Bold Stripes Digital builds and manages Google Ads campaigns that reach buyers at the exact moment they're searching for what you offer — so every dollar works harder for your Colorado business.
Contracts
WHY GOOGLE ADS IS YOUR FASTEST
Path to New Clients
While SEO builds long-term momentum, Google Ads can put your business at the top of search results today — the moment a buyer in Broomfield, Westminster, or Denver is actively searching for what you offer.
The intent is unmatched. Someone searching "emergency HVAC repair Broomfield" or "Denver family dentist accepting new patients" is not browsing — they are ready to spend money. Google Ads lets you intercept those high-intent searches and get your phone ringing before the competitor below you does.
But Google's platform is built to spend your budget, not protect it. Without tight keyword controls, proper match types, and a well-structured negative keyword list, even a reasonable budget evaporates on irrelevant clicks. We've audited hundreds of Google Ads accounts and the pattern is consistent: most small businesses waste 40–60% of their ad spend before they realize something is wrong.
Bold Stripes Digital eliminates the waste. We build campaigns from the ground up with revenue as the north star — not impressions, not click volume, not traffic. Every decision we make, from keyword selection to landing page structure, is designed to lower your cost per lead and raise your return.
EVERY GOOGLE ADS FORMAT YOUR
BUSINESS Actually Needs
We manage all six major Google Ads campaign types — so whether your customers are searching on Google, browsing YouTube, or shopping online, we can reach them with the right message at the right moment.
Search Campaigns
Text ads that appear at the very top of Google when someone in your area searches for your services. The highest-intent, highest-converting format for local service businesses — your phone rings the same day.
Performance Max
Google's AI-powered campaign type that automatically serves ads across Search, Display, YouTube, Gmail, Discover, and Maps simultaneously. We set the strategy and creative assets — Google's machine learning does the heavy optimization.
Google Shopping
Product listing ads with photos, prices, and reviews directly in search results. Essential for e-commerce businesses competing in the Colorado market — we manage your Merchant Center feed and bid strategy to maximize ROAS.
Display & Remarketing
Visual banner ads shown across millions of websites to stay top-of-mind with past visitors. Remarketing to people who visited your site but didn't convert is one of the highest-ROI tactics available — we set it up correctly from day one.
Local Service Ads
Google-guaranteed placement above the regular ads for home service businesses. You pay per verified lead — not per click — which makes cost control much simpler. We handle setup, verification, and ongoing bid management for LSA campaigns.
YouTube Advertising
In-stream and discovery video ads that build brand awareness and capture demand at the top of the funnel. Particularly effective for businesses with a visual story to tell — contractors, home improvement, professional services, and healthcare providers.
HOW WE MANAGE YOUR CAMPAIGNS
From Day One
A disciplined process is what separates a Google Ads account that compounds results over time from one that treads water. Here's exactly how we operate from initial audit through ongoing management.
Audit & Discovery
We audit your existing account — or analyze competitor campaigns if you're starting fresh — and establish conversion tracking baselines. Nothing gets built until measurement is airtight.
Keyword Strategy
In-depth keyword research covering search volume, commercial intent, estimated CPCs, and your local competitive landscape in Broomfield and the Denver metro. We map every keyword to the right match type and campaign structure.
Build & Launch
We build every campaign element from scratch: tightly themed ad groups, multiple headline variants, description copy, sitelinks, callouts, structured snippets, and the initial bid strategy — then launch with careful budget pacing.
Weekly Optimization
We review search term reports and add negatives, test new ad variants, adjust bids by device, location, and time of day, and monitor Quality Scores every week. Optimization is ongoing — not a once-a-month task.
Monthly Reporting
A plain-English performance report delivered every month: leads generated, cost per lead, top-performing campaigns and keywords, budget utilization, and a clear written strategy for the next 30 days.
EVERYTHING INCLUDED IN EVERY
Management Plan
All deliverables below are included at every tier — we do not gate core campaign management behind higher price points.
GOOGLE ADS MANAGEMENT
Pricing That Makes Sense
Flat monthly management fees. No percentage-of-spend markups, no hidden setup charges, no long-term contracts. Your ad budget goes directly to Google — we charge only for our management work.
management fee
management fee
management fee
Ad spend billed directly by Google — not included in management fees above. No setup fee for new campaigns. No long-term contracts — cancel with 30 days notice.
WHAT COLORADO BUSINESSES SAY
About Our PPC Work
"After two years of wasting money on Google Ads we set up ourselves, Ivan completely rebuilt our campaigns. Our cost per lead dropped and we finally understand where every dollar is going. The monthly reports alone are worth it."
"Bold Stripes doubled our qualified patient appointments in under three months. What I appreciate most is that Ivan is completely transparent — he explains every decision and the monthly report actually makes sense to a non-marketer like me."
"We tried two agencies before Bold Stripes. Night and day difference. Ivan actually understands the legal services market in Colorado, and the campaigns reflect that. We are getting consistent qualified leads every week now."
GOOGLE ADS QUESTIONS,
Answered Plainly
Everything small business owners in Broomfield, Denver, and across Colorado ask us before getting started with paid search management.
Claim Your Free AuditOur management fees start at $500/month for campaigns with up to $2,500 in monthly ad spend. The management fee is entirely separate from your ad budget — you pay Google directly for clicks. Most small businesses in Broomfield and the Denver metro see strong results with a combined management fee and ad spend of $1,500–$3,500 per month. We'll give you a specific spend recommendation for your industry during a free discovery call.
Most well-structured Google Ads campaigns generate leads or sales within the first two to four weeks. The first month is a critical learning period — we collect data on which keywords, ad variations, and audiences convert best, then optimize from there. Campaigns typically reach peak performance between months two and four, once bid strategies are calibrated to real conversion data.
We typically recommend a minimum of $1,000–$1,500/month in ad spend for Search campaigns targeting Broomfield and the Denver metro area. Highly competitive industries — HVAC, legal, roofing, dental — often need $2,000–$3,500 or more to appear consistently at the top. During your audit we'll analyze your specific keyword landscape and give you a realistic number, not a generic one.
Yes. We manage all major Google Ads campaign types including Search, Display, Google Shopping, Performance Max, Remarketing, and Local Service Ads. For e-commerce clients, we set up and optimize product feeds and PMax campaigns. For service businesses in Colorado, we focus on Search and Local Service Ads where purchase intent is highest and cost-per-lead is most predictable.
Absolutely — your Google Ads account always belongs to you. We build and manage campaigns inside your own account, not ours, so you retain full ownership and access at all times. If you ever move on, your entire campaign history, conversion data, audience lists, and quality scores stay with you. We don't use long-term contracts because we're confident our work earns your business every month.
We send plain-English monthly reports focused on the metrics that matter: leads generated, cost per lead, top keywords, and budget utilization. No vanity metrics or jargon dashboards. You also have direct access to your Google Ads and GA4 accounts so you can verify every number yourself. Each report includes a written strategy note from Ivan explaining what changed and why.
Yes — while we're based in Broomfield, CO, we manage Google Ads campaigns for businesses across Colorado and nationally. Our remote-first workflow means you get the same level of attention whether you're in Westminster, Boulder, Fort Collins, Longmont, or Northglenn. Our deepest market expertise is in the Denver metro and Colorado Front Range, which directly benefits clients competing locally in those areas.
At large agencies, your account typically gets handed to a junior manager after the sale. At Bold Stripes Digital, Ivan personally manages every account — you communicate directly with the person doing the work, not an account coordinator. We're small enough to care deeply about your specific results and experienced enough to compete with any agency in the market. No long-term contracts, because our results speak for themselves every month.
READY TO MAKE EVERY AD DOLLAR
Actually Count?
Get a free Google Ads audit — no strings, no hard sell. We'll review your existing account or analyze what your top competitors are running, and show you exactly what we'd do to lower your cost per lead.
Free audit delivered within 48 hours · No long-term contracts required · Broomfield, CO & across Colorado